“Let’s develop an understanding of the causes of a problem from their perspective. Rather than go in and say I have a theory, the design thinking route develops based on interactions with users and customers.” Cory Phelps

“Design thinking is another method for coming up with solutions that usually aren’t found through usual decision-making processes.”

“Design thinking says: First off let’s find out, who are the human beings experiencing this problem? Let’s talk to them, observe them, and immerse ourselves in their experience.

“Let’s develop an understanding of the causes of a problem from their perspective. Rather than go in and say I have a theory, the design thinking route develops based on interactions with users and customers.” – Cory Phelps

Source: The Right Way to Solve Complex Business Problems